Myrtle Beach, SC (April 24, 2025) – Play Golf Myrtle Beach and PGA TOUR Studios have partnered to present The Q at Myrtle Beach, an innovative competition for a spot at the 2025 ONEflight Myrtle Beach Classic, May 8-11, 2025, at The Dunes Golf & Beach Club. Featuring 16 players, including eight aspiring golf professionals and eight influential content creators, The Q at Myrtle Beach, is an 18-hole, stroke-play competition that was played on March 3 at TPC Myrtle Beach. The winner will be revealed when the event airs on YouTube on May, 5, 2025, at noon EST.
“These players are not just playing for bragging rights; they are competing for a spot to compete on the PGA TOUR,” said Kyle Oland, Director of Marketing, Golf Tourism Solutions. “The Myrtle Beach golf market has been at the forefront of golf innovation for nearly 100 years and The Q is another mark of innovation from The Golf Capital of the World. We are proud to have created a unique event that was the first to bring leading golf content creators and high-caliber golfers together. The Q has since inspired other similar events such as the PGA TOUR’s Creator Classic, but none offer the competitive incentive of a spot in a PGA TOUR event. That is what makes The Q truly special.”
The Q at Myrtle Beach helps build excitement for the ONEflight Myrtle Beach Classic through innovative digital storytelling. All 16 players have their own camera crews documenting their play during the event. PGA TOUR Studios and Big Bird Agency partnered to produce the event.
“We are pleased to partner with Play Golf Myrtle Beach for this fun and innovative concept which engages a global audience and delivers a truly competitive event,” said Michael Riceman, Senior Vice President of Content and Production, PGA TOUR. “The Q has served as a model for other content creator events, and we look forward to revealing the winner during our feature-length production in May.”
In addition to creating promotional content for the event, Big Bird Agency also produced player features that add personality and create a deeper connection with The Q at Myrtle Beach players.
“To be on the cutting-edge of merging the digital culture with traditional golf has been a highlight for us,” said Dan Duncan, President, Big Bird Agency. “We jumped at the opportunity to engage a new generation of fans through this exciting, innovative format once again.”
In the inaugural Q at Myrtle Beach (2024), professional golfer Matt Atkins (-3) defeated content creator George Bryan IV of The Bryan Bros, in a one-hole playoff. Tyler Watts, currently the No. 6 player in the Rolex American Junior Golf Association (AJGA) Rankings, finished third as the only other player to finish his round under par (-1). Atkins went on to make the cut in the 2024 Myrtle Beach Classic and finished T46.
The debut YouTube release of “The Q at Myrtle Beach” on April 23, 2024, generated more than one million views on the platform and inspired the creation of other creator-centric events such as the PGA TOUR’s Creator Classic. The 2024 Myrtle Beach Classic was honored with the PGA TOUR’s “Best In-Class Element” award for “The Q at Myrtle Beach.” The Classic was one of only 10 award recipients at the TOUR’s year-end tournament meetings in Orlando, Florida, and the sole first-year/dual-field event to be recognized.
For more information, visit TheQAtMyrtleBeach.com.